With America’s dwindling consideration span — to not point out urge for food — for televised awards exhibits on the decline, Sunday evening’s 2019 Grammy Awards, hosted by a radiant Alicia Keys, didn’t embarrass itself.
Nor did the published from LA’s Staples Middle distinguish itself.
Marketed tributes to Motown diva Diana Ross and nation icon Dolly Parton resonated with the viewers however didn’t have a lot attain exterior the TV field. The tireless hype machine surrounding Girl Gaga’s each transfer didn’t deliver additional eyeballs to the CBS broadcast, both.
The general present, which ran lengthy, scored a 12.8/22 in metered market ratings or 17.645 million viewers. When closing numbers are in, these figures ought to rise.
A minimum of very important numbers weren’t down. Final 12 months’s present, hosted by James Corden, got here perilously near the bottom score CBS has ever acquired for a Grammys telecast — 19.04 million viewers in 2009. Ultimate numbers for the 2018 extravaganza were 19.81 million viewers or a 5.9/21 score amongst adults 18-49.
Nation singer Kacey Musgraves gained 4 awards, together with Album of the 12 months. Donald Glover alter ego Infantile Gambino gained 4 as nicely. Girl Gaga and Seattle-born singer songwriter Brandi Carlile gained three apiece.
However the evening’s most buzzed about second got here early on, when former first woman Michelle Obama confirmed up on stage with Keys, Gaga, Jada Pinkett Smith and Jennifer Lopez for a section concerning the energy of music. We want Michelle Obama to inform us that music will help encourage self-empowerment now? It was superfluous and politically motivated.