Overlook “Defend Ya Neck” — as a result of it’s all about ya lips now.
Diehard Wu-Tang Clan followers know they have already got a plethora of namesake initiatives and merch on supply, from raps to streetwear to an upcoming Hulu collection.
However, as of Thursday, the legendary hip-hop collective from Staten Island formally launched a brand new ability set: magnificence.
The crew has collaborated with cult-favorite magnificence model Milk Make-up, to create Wu-Tang x Milk Make-up.
The ensuing assortment of eight lip colours ($55 every or $440 for the set) options extremely pigmented shades that maintain with the “Wu Warrior” aesthetic by representing the earthly components of the I Ching Trigrams.
The packaging additionally stays true to Wu fashion: The affect of “Shaolin” (a type of kung fu — and motion film — from China that mixes Zen Buddhism and martial arts) is robust, with a hand-carved golden dragon wrapping across the barrel of the lip dispenser.
For individuals who gained’t take any lip, there’s additionally a 24-k-gold-plated mirror ($75) formed just like the Wu-Tang brand.
As with most magnificence launches, a well-recognized face was recruited to attain the model’s message.
The just-dropped marketing campaign video — with an authentic rating by Wu-Tang rapper/producer RZA — showcases gorgeous singer-dancer Teyana Taylor, equipped and flaunting kung fu strikes — all whereas sporting the brand new “Chi” shade.
“Teyana is utilizing lip coloration as a coat of armor. She’s a badass. She is precisely who she is. She’s unapologetic in each facet of her life,” says Milk Make-up co-founder Georgie Greville.
One factor’s for positive, she undoubtedly makes being dangerous look good.