Khabib Nurmagomedov is fed up with the double commonplace within the UFC.
In an announcement posted on Instagram this morning, he threatened to stop the group, warning that if the UFC follows by means of with firing teammate Zubaira Tukhugov, whose combat was just lately canceled after Tukhugov attacked Conor McGregor throughout Saturday night time’s post-match brawl, it could “lose me too.”
Within the submit, Nurmagomedov known as out the UFC for not punishing McGregor for his position within the melee and informed the group that it may maintain his purse; his brotherhood and honor means extra.
“You’re fairly busy with that, I hope it received’t get caught in your throat,” Nurmagomedov mentioned. “We have now defended our honor and that is a very powerful factor. We intend to go to the top. #Brothers.”
View this submit on Instagram
I want to deal with @ufc Why did not you fireplace anybody when their staff attacked the bus and injured a few individuals? They might have killed somebody there, why nobody says something about insulting my homeland, faith, nation, household? Why do it’s important to punish my staff, when each groups fought. When you say that I began it, then I don’t agree, I completed what he had began. In any case, punish me, @zubairatukhugov has nothing to do with that. When you suppose that I’ll maintain silent then you might be mistaken. You canceled Zubaira’s combat and you need to dismiss him simply because he hit Conor. However don’t neglect that it was Conor who had hit my one other Brother FIRST, simply examine the video. when you determine to fireside him, you must know that you just’ll lose me too. We by no means surrender on our brothers in Russia and I’ll go to the top for my Brother. When you nonetheless determine to fireside him, don’t neglect to ship me my damaged contract, in any other case I am going to break it myself. And yet one more factor, you possibly can maintain my cash that you’re withholding. You’re fairly busy with that, I hope it received’t get caught in your throat. We have now defended our honor and that is a very powerful factor. We intend to go to the top. #Brothers
A submit shared by Khabib Nurmagomedov (@khabib_nurmagomedov) on Oct 11, 2018 at 6:32am PDT
In case you missed it, UFC 229’s major occasion combat between Conor McGregor and Khabib Nurmagomedov on Saturday night time became a two-part saga. Instantly after McGregor submitted to Nurmagomedov, a brand new combat ensured, this time involving members from each fighters’ camps.
It didn’t take lengthy earlier than absolute chaos erupted contained in the T-Cell Area in Las Vegas. “The melee shortly spilled out into the ringside space as police restrained quite a few followers who jumped the barricade,” CBS Sports activities reported.
Followers on Twitter had been fast to match the brawl to McGregor’s notorious bus assault final April, the place he and his crew confirmed up unannounced to UFC 223’s media day in Brooklyn and attacked a bus stuffed with fighters and ladies.
And sure, a type of fighters was Nurmagomedov.
Though the assault ended with McGregor being arrested and charged with a number of counts of assault, he reached a plea settlement to keep away from jail time. Additionally, he was neither fined nor suspended for the incident, though UFC President Dana White known as it the “most disgusting factor that has ever occurred within the historical past of the corporate” and promised that McGregor would completely be disciplined.
As an alternative, 4 months later, White used the footage from the assault as a promo for UFC 229 and to escalate the rivalry between the 2 opponents. It went from being probably the most disgusting factor to ever occur within the UFC to a fascinating and worthwhile advertising and marketing device.
In Nurmagomedov’s case, nonetheless, the UFC not solely delayed awarding him his belt, however the Nevada State Athletic Fee is now additionally withholding his purse and threatening suspension. In an interview this week, White informed TMZ, “He’s going to get suspended, so perhaps you give him a four-to-six month suspension.” When requested if his purse ought to be stored too, White responded, “You shouldn’t be capable of maintain his complete purse. … I feel they need to take $250,000 from him.”
Some followers on Twitter supported Nurmagomedov, claiming McGregor deserved each beatings for the bus assault in April and the vile insults he made about his opponent’s father, faith and nation earlier than the combat. Others noticed no comparisons between the 2 incidents and agreed that Nurmagomedov must be punished.
“It’s totally different circumstances, you guys,” White mentioned. “[McGregor’s incident] wasn’t at an occasion. This was within the bowels of the Barclays Middle. It was a very totally different state of affairs. He was dealing with the state of New York and the police. On this factor, [Nurmagomedov] was part of one thing that was regulated by the Nevada State Athletic Fee. He was at an occasion with extra individuals than have ever been at an occasion for a UFC occasion in Vegas. There have been tons of followers there. It’s a a lot totally different state of affairs.”
Whether or not it’s a distinct state of affairs or not, there’s little question that White and the UFC profit from this type of consideration.
The UFC has been promoting a story of archenemies in fight since its inception; advertising and marketing and hyping the animosity between their athletes in flashy, exaggerated ads to get excessive rankings and views.
They host quite a few promotional occasions earlier than fights, the place media and followers can enjoyment of epic staredowns and vicious smack discuss between opponents. Something goes throughout these occasions. Fighters are allowed to hurl nearly any filthy, degrading insults they will consider at one another … so long as it brings in views and income.
For instance, after Conor McGregor blew up at a information convention over an unsatisfactory press briefing poster for UFC 196, the UFC’s advertising and marketing staff, PETROL, was impressed to show his backbiting tirade right into a Twitter marketing campaign for UFC 200.
Based on Alan Hunter, president and CCO of PETROL, “Some leagues have a stringent algorithm and a manner that persons are allowed to talk and what they’re allowed to speak about. Not UFC, and you see that within the press conferences.”
Primarily, the UFC’s tradition breeds violence. In actual fact, it encourages it. Nevertheless, as quickly as their fighters go overboard doing precisely what they’ve allowed within the first place, they attempt to set an instance that wasn’t there earlier than.
Whereas talking to TMZ this week, White admitted he obtained “a bit giddy” after beginning to see pay-per-view numbers roll in. Nevertheless, in the course of the post-fight information convention instantly after the combat, he claimed that he was “disgusted and sick” by the brutal scene that overshadowed the occasion.
I assume cash actually does change issues.
It’s ridiculous that whereas the UFC advantages from these sorts of conditions, the gamers get reprimanded for them. They create this tradition of something goes; host pre-bout media occasions the place contenders are inspired to intimidate and verbally assault one another, and then act shocked when certainly one of their very own goes off the rails exactly due to the tradition they’ve allowed to persist.
Like Daniel Cormier, Nurmagomedov’s coaching companion and present light-heavyweight and heavyweight champion, mentioned: Two wrongs by no means make a proper, “however some issues aren’t for combat promotion. Faith, household, nation. Throwing stuff in Brooklyn. For Khabib it wasn’t combat promotion, it was actually private.”
On the finish of the day, these fighters are human and people don’t all the time react in the easiest way after they’ve been persistently insulted and attacked by different people—even when it’s all within the identify of promotions.
Saturday night time’s post-match brawl is what occurs whenever you create an atmosphere the place violence and aggressive language is well known from the get-go. We will blame McGregor for instigating the brawl in April and we will blame Nurmagomedov for ending it. However let’s not neglect to carry the UFC and White accountable as properly for not solely failing to reprimand McGregor final April, however for additionally encouraging this tradition of violence.