Victor VIRGILE/Gamma-Rapho through Getty Photographs
Kaia Gerber has gone from an It Woman to that woman.
Right this moment, luxurious make-up model, YSL Beauté, introduced that the 17-year-old mannequin is their new Make-up Ambassador. Within the function, Cindy Crawford‘s daughter will star in campaigns for Rouge Volupté Shine—an oil-infused lipstick that provides brilliant pigments with a easy, gloss-like end—as properly as the highlighting pen Touche Éclat and Mascara Quantity Effet Fake Cils.
“To be the brand new face of YSL Beauté is an alternative to put in writing a brand new story full of enjoyable, colour and make-up,” Kaia mentioned in an announcement. “I really like the DNA of a model that’s so subversive whereas being so luxurious and funky!”
For the sweetness model, who requested Zoë Kravitz to hitch its household final yr, Kaia’s youthful edge, marked by tiny glasses, Dickie’s pants and new methods to put on basic items continues to inform YSL Beauté’s story of trendsetters who aren’t afraid to be daring and delightful.
“Kaia is a blossoming expertise with a singular sense of type and a shocking magnificence,” Stephan Bezy, Worldwide Basic Supervisor of Yves Saint Laurent Beauté, said within the announcement. ‘The right embodiment of her technology’s want for authenticity and edginess, as a muse and ambassador she’s going to convey these values which completely resonate with what YSL Beauté stands for.”
Whereas edgy, her playful type is neither crass nor tasteless, which makes her an important selection for the luxurious make-up model, as Bezy says. She needs to interrupt type and wonder roles, however solely to advertise a way of self-love.
“I feel as of late, the whole lot you do must be measured with a level of accountability,” the mannequin mentioned. “If there are individuals who view me as a task mannequin, I actually hope to have the ability to create optimistic pictures and messages that encourage others to really feel assured about the way in which they give the impression of being, to take care of themselves and mainly to be type to themselves.”
Kaia’s YSL Beauté campaigns begin January 2019. Keep tuned for extra!