20 years later, Britney Spears’ “Child One More Time” vid still sets style trends
Britney Spears is sitting in a classroom, staring on the clock and tapping one clunky heel in opposition to the leg of her chair. A second later, we hear that iconic, poppy “dun dun dun,” adopted by an “Oh, child, child.” After which we see the outfit that precipitated tens of millions of moms to clutch their pearls — and tens of millions of daughters to move straight to the mall.
“ … Child One More Time,” the 1998 hit that launched a 16-year-old Spears into pop-superstardom, turns 20 this month. Within the twenty years since, the sexified teenager of the video morphed right into a vogue legacy.
The pop singer’s naughty, pig-tailed scholar has tied the ends of her white Oxford shirt in a knot, the higher to indicate off her bronzed midriff. Her thigh-high, darkish stockings cease earlier than her prep-school skirt begins — and a traditional look was born.
“These days, Without end 21 sells a skirt each season that appears equivalent to that,” says stylist Jordan Grossman, who’s labored with musicians corresponding to Halsey. “So does H&M. You may guess your greenback that each season, most of these shops may have [one], and I don’t suppose that may have occurred until that video got here out.”
The look’s affect has been notably apparent up to now two years, as ’90s trends — from crop tops to plaid — have been all the fad, even on the runway, Grossman says.
And to suppose it began at Kmart.
“Every bit of wardrobe within the video got here from Kmart, and I used to be instructed on the time not one piece of clothes within the video value greater than $17,” Nigel Dick, the music video’s director, instructed MTV Information in 2009. “On that degree, it’s actual. That in all probability, on reflection, is part of its allure.”
All of the extra spectacular is that the look originated with the pop tart herself.
“My thought initially was simply denims and T-shirts,” Dick stated, “and we have been on the wardrobe becoming and Britney holds up the denims and T-shirts and says, ‘Wouldn’t I put on a schoolgirl outfit?’”
Even the stomach baring, which ushered in a provocative new period of sexiness for younger pop stars that still hasn’t let up, may be credited to Spears.
“The outfits regarded sort of dorky, so I used to be like, ‘Let’s tie up our shirts, and be cute,’” she instructed Folks journal in 2000. “It was about being a lady and realizing about vogue.”
These ladies who didn’t know vogue earlier than that video definitely acknowledged it after, and embraced it. “It principally made the schoolgirl look one thing that folks have been really carrying on the streets, not only a Halloween costume,” Grossman says.
It’s ironic then, that Spears’ music-video look stays a go-to for vacation revelers 12 months after 12 months. Websites like HalloweenCostumes.com still recurrently promote outfits impressed by the video, together with one slyly labeled “Queen of Detention.” A 2015 YouTube tutorial printed by Jessica Lee on tips on how to DIY the look racked up greater than 24,400 views.
The get-up even appears to resonate with Spears, who not too long ago introduced a brand new Las Vegas residency on the Park MGM titled “Domination,” kicking off
February 2019. Final October, she shared a video during which she flaunts her abs in — what else? — a pleated skirt and a knotted Oxford.