UNAIDS and StarTimes are collaborating on rising HIV/AIDS awareness among younger folks with mobile on-line video utility as First Woman of the Republic of Malawi Gertrude Mutharika, UNAIDS Government Director Michel Sidibé and StarTimes Group Vice President Guo Ziqi held a gathering with the theme of “Worth of recent media in African HIV/AIDS Prevention Marketing campaign” in Beijing on Monday.
Now new HIV infections and AIDS-related deaths are extra seemingly to happen among younger folks in Africa as a result of HIV/AIDS prevention info and data don’t attain out to younger folks effectively. It has been an pressing situation for international HIV/AIDS Prevention Marketing campaign to have interaction extra younger folks in prevention.
Michel Sidibe stated on the assembly: “We now have seen progress in most nations right now, however the greatest problem that we face is complacency. The younger folks, they don’t have info, they don’t have data, in order that they don’t defend themselves…So, info, data and training, and that’s why StarTimes is essential for us.”
He continued: “I simply need to say sharing info, bringing data and ensuring that we will change younger folks shall be key for ending AIDS.”
Sidibé famous that for many African nations, 70 p.c of the inhabitants are under the age of 35 and they aren’t getting info. “Our latest strategy will fully change the scenario and assist us to go for a technology freed from AIDS.”
With smartphone use and web penetration hovering, Africa is about for a communication manner revolution. Equally in Europe, US and China, increasingly more African younger folks, get used to watching stream movies on telephones.
“Based mostly on this pattern, StarTimes launched its video streaming service in African market with StarTimes App in June. Inside three months, StarTimes App has had eight million downloads and the determine is predicted to be 15 million on the finish of this yr,” stated Guo Ziqi, with noting that StarTimes App proper now could be streaming the “Zero Discrimination” PSAs as a trial cooperation with UNAIDS by way of the web video platform.
Malawian First Woman and former president of the Organisation of African First Women In opposition to AIDS, Gertrude Mutharika stated: “Malawi has vital and fast development within the variety of mobile telephones and subscribers over the past twenty years. The bulk of people that purchase cellphone are for utilizing social media communication in addition to a supply of data. It is for that reason that we revise HIV prevention technique and seeks to discover social media know-how and platforms to attain out to younger folks.”
“I discovered that the launch of StarTimes App for HIV prevention could be very well timed and acceptable. It will vastly improve our nationwide efforts to scale back HIV an infection, significantly on younger folks. I trying ahead to working intently with StarTimes and UNAIDS in Malawi,” she remarked.
In the course of the assembly, Guo launched the China-Africa Cooperation mission, “Entry to Satellite tv for pc TV for 10,000 African Villages”, which might be undertaken by StarTimes, and proposed to discover potential methods to assist popularize HIV/AIDS prevention info and data in African rural areas with the platform.
The mission of “Entry to Satellite tv for pc TV for 10,000 African Villages” was first introduced by Chinese language President Xi Jinping on the Johannesburg Summit of the Discussion board on China-Africa Cooperation in 2015. Chinese language authorities will assist every of 10,112 African villages with two StarTimes Projector TVs, one 32 inch Digital TV set and 20 DTH decoders and satellite tv for pc dishes.
UNAIDS and StarTimes formally established partnership on 12th Might, 2017 with signing a MOU in Beijing “to scale back the affect of HIV throughout Africa by disseminating messages to most people to increase awareness of HIV and UNAIDS’ work and scale back stigma and discrimination of individuals residing with HIV and populations affected by HIV”.
After the institution of partnership, StarTimes and UNAIDS are boosting their cooperation in several African nations, aiming to mobilizing all obtainable assets to improve the awareness of HIV/AIDS within the continent.
Up to now two years, StarTimes has broadcasted a number of UNAIDS PSAs to greater than 10 million households with its FTA channel, Information Channel.
Guo stated: “With extra broadcasting platforms and a much bigger and diversified subscriber base and richer content material, we shall be ready to make the very best of all our assets to assist finish the AIDS epidemic by 2030.”