Massilia Motors, the only real distributor of Mitsubishi Motors in Nigeria, efficiently hosted every week-lengthy celebration to commemorate 101 years of accomplishment of the Japanese automotive model. Massilia Motors, consolidated with the CFAO group has been distributing Mitsubishi Motors in 7 African international locations over time and has fostered a protracted and sturdy relationship with the model.
The celebration tagged, ‘Mitsubishi Motors Heritage Week’, ran from Monday August 27th – Friday 31st 2018, in partnership with Canon and famend photographer Emmanuel Oyeleke, ASPIRE Luxurious Journal, Chocolate Metropolis Rapper – MI Abaga, Zaron Cosmetics, Johnnie Walker (Diageo Nigeria), and Tinsel actress/Jazz artiste – Tomi Odunsi, amongst others.
Having distinguished themselves over time as a key participant within the automotive trade, Mitsubishi Motors utilised the Heritage Week as a platform to reconnect with members of the general public – educating them on the model’s lengthy and wealthy historical past, in addition to outlining their ambitions for the longer term. The week additionally fostered essential conversations surrounding heritage and longevity in Nigerian companies – a key speaking level of the panel dialogue in the course of the week. Talking on the topic, Nwando Ajene, Head of Advertising Providers at Nestle Nigeria, harassed the significance of analysis as a software to realize longevity:
“Do your analysis, go the place your clients are. It’s crucial to repeatedly find out about your clients wants with a purpose to perceive the contact factors that have interaction with them on a degree that will give them a greater expertise along with your model.”
Notable celebrities and distinguished friends in attendance on the week’s varied occasions embody Afua Osei, Banky W, Bidemi Zakariyau, Chuey Chu, Ebuka Obi-Uchendu, Funke Bucknor, Ini Dima-Okojie, Nonso Bassey, and Yung L, amongst others. The week, as well as, was open to members of the general public who visited the showroom to view the maze which took them again in time from the Mannequin-A developed in 1917 to years of successful championships, incomes a Guinness World File in 1999 for Electrical Car Know-how (1st electrical automobile to journey 2000km in 24 hours with the FTO-EV prototype), to unreleased idea vehicles – The Heritage Week was additionally the chance for Massilia Motors to launch a teaser of the Eclipse Cross SUV. Visitors additionally partook within the Zaron make-up masterclass hosted by Theodora Mogo of Doranne Magnificence and the Canon pictures masterclass hosted by Emmanuel Oyeleke.
Addressing the viewers on the ultimate day of Heritage Week, Advertising Supervisor at Massilia Motors, Funmi Abiola, expressed her gratitude to the friends in attendance, in addition to the totally different companions who helped make the Heritage Week successful, including:
“The Heritage Week was an introduction to the Mitsubishi Motors renewed model technique. We intend to maintain a powerful bond with our clients by delivering nice worth by way of services that exceed their expectations”.
For extra particulars please go to: http://www.mitsubishi-motors.com.ng/ OR comply with @mitsubishi_motors_nigeria on Instagram.