The Miss America ceremony subtracted the swimsuit competitors for the primary time in its 98-year historical past, and subtracted a million tv viewers, too.
The Nielsen firm stated 4.34 million individuals watched the annual ceremony on ABC Sunday, down 19 p.c from the 5.35 million viewers final yr. Declining viewership has been a constant development for the pageant over the previous few years.
With Miss America now below the management of former Fox Information character Gretchen Carlson, the swimsuits had been left behind. As a substitute, they had been changed by onstage interviews the place contestants talked about President Trump, the NFL participant protests and different subjects.
But the choice has been the topic of criticism. Minutes earlier than the nationally televised broadcast started, a comic warming up the group talked about there could be no swimsuit competitors, drawing loud boos from the viewers.
It was the pageant’s lowest viewership since 2009, when it was proven on cable’s TLC channel and reached solely 3.54 million individuals. It returned to broadcast TV on ABC in 2011, and its viewers has gotten as excessive as 8.6 million in 2013.
Viewership has declined steadily in recent times, from 7.1 million in 2015, to six.29 million in 2016 and final yr’s 5.35 million.
Buoyed by two NFL video games, NBC received the week in prime-time, averaging 9.Three million viewers. CBS had 3.Eight million, Fox had 3.52 million, ABC had 3.45 million, Univision had 1.32 million, ION had 1.Three million, Telemundo had 1.25 million and the CW had 740,000.
ESPN was the week’s hottest cable community, averaging 2.57 million viewers. Fox Information Channel had 2.26 million, MSNBC had 1.99 million, USA had 1.38 million and HGTV had 1.35 million.
ABC’s “World Information Tonight” topped the night newscasts with a mean of 8.Three million viewers. NBC’s “Nightly Information” had 7.5 million and the “CBS Night Information” had 5.9 million.
For the week of Sept. 3-9, the highest 10 exhibits, their networks and viewerships: NFL Soccer: Chicago at Inexperienced Bay, NBC, 22.12 million; NFL Soccer: Atlanta at Philadelphia, NBC, 19.03 million; “NFL Pre-Kick Present” (Thursday), NBC, 15.61 million; “NFL Pre-Kick Present” (Sunday), NBC, 15.41 million; “NFL Climate Delay,” NBC, 12.76 million; “The OT,” Fox, 12.33 million; “America’s Obtained Expertise” (Tuesday), NBC, 10.7 million; “Soccer Evening in America,” NBC, 10.46 million; “America’s Obtained Expertise” (Wednesday), NBC, 9.89 million; “NFL Opening Kick-off Present, NBC, 8.73 million.