It’s red-hot off the presses!
Monday’s version of The Post turned the must-have accent within the Huge Apple due to its full front- and back-page adverts touting the cult skateboarding model Supreme — with newsstands getting cleaned out virtually earlier than the solar got here up.
Some bodega and deli homeowners close to Supreme’s flagship Soho retailer — the place followers routinely line up for hours to attain new merchandise — mentioned they have been offered out by 7:30 a.m.
“Many of the patrons at this time have been younger,’’ mentioned Thomas Prakash, a employee on the Iconic Cafe on Lafayette Road, who offered out of his 20 copies three hours forward of the standard time of 10:30 a.m.
“I knew they weren’t the same old prospects as a result of they requested for the paper. My regular prospects simply take it” from the stack earlier than paying for it, Prakash mentioned.
Within the wee hours Monday, Supreme posted an Instragram video of its Post collector’s version rolling off the presses in The Bronx — and customers instantly started shopping for and promoting the coveted copies.
One individual mentioned they’d be bringing 50 papers to the UK to hawk.
Whereas town’s favourite newspaper usually goes for $1 a pop, some folks have been promoting single copies for anyplace from $5 to $100.
“Supreme is a streetwise model with numerous hype … Nearly the whole lot with Supreme’s emblem or identify resells for a revenue, so many people headed out early and picked up copies,” mentioned Edward Haynes, 21, who left his Forest Hills, Queens, dwelling at 5 a.m. to purchase 146 copies, which he was reselling for between $eight and $10.
Haynes mentioned he went to 10 totally different delis and newsstands to attain the papers, though some homeowners have been “hesitant as to why I even needed their complete supply.
“One proprietor mentioned somebody got here yesterday and gave him a $20 invoice to carry all of them,” he famous, including that one other proprietor advised him he simply deliberate on stashing the copies he had for himself.
Supreme — a wildly widespread skateboarding-shop chain and clothes model that began in Manhattan in 1994 and is now international — is utilizing the advert to assist peddle its new catalogue of upcoming fall and winter fashions.
The corporate’s newest assortment options the whole lot from a “Dragon Work Jacket” to a Madonna t-shirt and Chameleon mountain bike.
Post Writer and CEO Jesse Angelo mentioned, “In the present day’s New York Post collaboration with Supreme is a real collector’s merchandise.
“We love the design kinship of the logos and the affinity of the manufacturers — daring, surprising, at all times pushing-the-envelope, and at all times rooted in New York Metropolis. It was one of many coolest and most enjoyable tasks ever achieved by Post Studios, our in-house technique and artistic and company for manufacturers.’’
Amongst these grabbing up copies of The Post have been Supreme founder James Jebbia and his spouse. Jebbia purchased about 40 copies within the metropolis, and his spouse, Bianca, scored one other 10 within the Hamptons, she mentioned.
Explaining that the household will get the paper practically day by day, the mother of two mentioned, “It was a pleasant shock for the youngsters to see Daddy on the cover of The Post this morning.’’
Further reporting by Kate Sheehy