Khloé Kardashian might have her personal health closet full of sneakers, sports activities bras and leggings, however to listen to her Good American co-founder Emma Grede inform it, nothing ever felt excellent — so the star determined to make her personal exercise items.
“Khloé wished to do activewear from the start,” Grede advised Web page Six. “I’ve to offer her that credit score! Activewear is what she lives in, so she actually got here into this realizing precisely what she wished.”
The problem, Grede added, was making a line that stood out in a crowded market — and, consistent with Good American’s size-inclusive ethos, would match and flatter sizes XS via 4XL.
“At Good American, we’re all about problem-solving,” she mentioned. “There are many leggings on the market, so how can we provide one thing superior?”
The reply is a set, which launched Thursday, of high-waisted leggings, sports activities bras, tank tops and hoodies priced from $59 to $149 and accomplished virtually solely in black and white for optimum match-and-matchability.
This being a Kardashian-adjacent enterprise, there are even bike shorts.
Health is an integral a part of the youngest Kardashian sister’s private brand: Along with present process her personal slimmed-down makeover on “Protecting Up With the Kardashians,” the star is the host of E’s “Revenge Physique.” And following the delivery of her daughter True Thompson, Kardashian has been proudly flaunting her post-baby physique on social media.
“We did a exercise collectively the opposite day — [she was] three months postpartum, and I’m making an attempt to maintain up together with her,” Grede mentioned. “She trains six day per week and is extremely match. Khloé’s hardcore — a beast, as they are saying.”