Millennials are thirsty . . . for bargains.
In April, WWD reported that the clothes resale trade could surpass conventional retail, hitting an estimated $41 billion by 2022.
In consequence, Goodwill, the charitable secondhand retailer, has launched an Higher West Facet idea store, Curated by Goodwill NYNJ, geared towards the technology that loves used clothes.
The shop opened in mid-July on 79th Road, close to Broadway.
Its in-house stylists supply fashion-forward clothes, equipment and residential items from retailers across the metropolis, looking out for what’s stylish however low-cost.
The idea comes from Trend Institute of Know-how college students who participated in a Re-Think about Goodwill contest that the charity group held final 12 months.
The objective? Attracting youthful prospects.
“Our most important demographic is ladies 45 years and above,” Goodwill’s regional CEO Katy Gaul-Stigge informed the Reduce. “We wished to herald some youthful consumers, so we requested FIT college students to re-imagine Goodwill.”