Diddy Says It’s Easier to Find Talent in the Age of Social Media

Diddy Says It’s Easier to Find Talent in the Age of Social Media

Enterprise mogul Sean “Diddy” Combs is an icon in the music business, and he has found and managed expertise that has gone on to discover success.

The 4 decide says discovering expertise is simpler in the social media period than it used to be as a result of of the completely different instruments folks have at their disposal.

“Due to social media, you may have entry to a lot,” Diddy tells EBONY’s Reina Brown. “[Because of] the platforms, you may inform what’s scorching simply by looking. It provides you the alternative to have a reference to aspiring artists [who] possibly reside in completely different components of the world you wouldn’t usually give you the chance to have a relationship with.”

The entrepreneur says folks wanting to make it in the music business years in the past had to be hungry for the probability, and he sees a distinction with in the present day’s artists.

“Again in the day should you [weren’t] actually about it, you’d by no means make it since you would have to accomplish that a lot to get to that time,” he explains. “You’ve got to press the “ship” button now. It’s a little completely different on the degree of appreciation.”

The season finale of The 4 airs Thursday at eight p.m. ET on Fox.

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