Ms. Lauryn Hill serves because the face and voice of Woolrich’s fall/winter 2018 marketing campaign, “Woolrich: American Soul since 1830.” In honor of the 20th anniversary of her iconic album The Miseducation of Lauryn Hill, the multifaceted artist collaborated with the model for an unique stay efficiency and an outline of what “American Soul” means to her.
Within the pictures for the marketing campaign, Ms. Hill is captured by photographer Jack Davison on the streets of Washington Heights in New York Metropolis the place she filmed her Doo Woop (That Factor) video in 1998.
The eight-time Grammy Award winner custom-made basic Woolrich outerwear types for the marketing campaign, which incorporates a display print of her album cowl and pictures of her face together with daring textual content and appliqués. In line with a press launch obtained by EBONY, Ms. Hill has been stitching and designing items of her personal wardrobe for the previous 5 years. She designed over 30 jacket sketches together with logos, ideas and supplies for the Woolrich collaboration.
The marketing campaign additionally incorporates a video of Ms. Hill strolling via Washington Heights earlier than getting into the United Palace, the place she performs the track “Ex-Issue,” which appeared on her debut album, accompanied by piano.
Andrea Canè, artistic director of Woolrich, spoke concerning the honor of working with the music icon. “The chance to work with Ms. Hill was the right begin to our ongoing ‘American Soul’ challenge, highlighting Woolrich’s American heritage. We needed Ms. Hill to deliver her distinctive inventive eye to the product and DNA of the model, so we invited her to place her personal spin on these basic Woolrich types, reflecting her interpretation of ‘American Soul.’”
The limited-edition Arctic Parka, launched in 1972 for employees of the Alaskan pipeline, and Silverston coat in pink Buffalo test, the sample first launched in 1850, will likely be obtainable at Woolrich shops and choose retailers.