Absolutely built-in telecommunications options supplier, Globacom, just isn’t a stranger to awards and honours. Since inception in 2003, the telco has been successful worldwide and native awards with out let or hindrance for its gilt-edged, very inexpensive services and products.
Just lately, Globacom was adjudged fourth within the top 10 Most Admired African Brands (unprompted) and fifth within the prompted ranking within the Top 25 Most Admired African Brands. This newest tassel to Globacom’s closely festooned award cap is a veritable affirmation of the corporate’s large strides within the final fifteen years of its operations.
Within the 2017/2018 Most Admired Brands survey carried out by Model Africa companions, GeoPoll and revealed in African Enterprise journal, the report noticed “an unimaginable consistency among the many firms that featured within the survey with 60% of the top brands being current in each the unprompted and prompted surveys”. The successful brands embrace Globacom, Dangote, Shoprite, Safaricom, Tusker of Kenya and Ethiopia’s Anbessa.
Justifying the rationale for the awards, the Model Africa founder and Chairman, Thebe Ikalafeng, stated Model Africa 100 is a valuation and rating of the Finest Brands in Africa. He defined that the research was carried out by foremost analysis companies in rising markets, GeoPoll , whereas the world’s largest perception data analysis agency, Kantar TNS gave inputs complemented by Africa’s premier branding advisory agency, Model Management.
His phrases “The valuation is a multi-tier royalty reduction methodology that blends a model’s monetary efficiency and shopper admiration to create a singular index and rating. One of many main drivers of Africa’s development lies in stimulating and rising thriving African and world companies and brands in Africa. Shoppers are the last word arbiters of that success. Thus the Model Africa 100 alerts which brands are getting it proper on the continent”.
Different African brands that made the Top 25 embrace Jumia and UBA of Nigeria, MTN, DSTV, Tiger Brands and Amarula of South Africa, Econet and Kwese of Zimbabwe, Ankara Clothes of Ghana, Tusker of Kenya, Africell of Gambia and Ecobank of Togo. Equally, the Model Africa survey additionally confirmed that Nike of the USA is the Most Admired overseas model in Africa. The Sports activities and Health firm was adopted by Samsung and Adidas of Germany, Coca-Cola of USA and Apple additionally of USA.
It’s exceptional that Globacom, in fifteen years, has constructed a repute as an genuine African model with its in depth community throughout West African international locations the place it operates together with Nigeria and Ghana. Broadly adjudged because the “grandmasters of knowledge”, Globacom is famend for its progressive and inexpensive choices in addition to investments in telecom infrastructure in Africa such because the Glo 1; its wholly owned submarine cable which hyperlinks over 14 international locations in Africa with Europe and North America. Along with this, Globacom is at the moment bridging the final mile with the development of Glo 2 submarine cable that may service the oil fields within the Niger Delta area of Nigeria. It’s noteworthy that Globacom’s 4G structure are 5G compliant in preparation for the following huge factor within the telecommunication trade.
As a socially accountable organisation, Glo powered the annual Glo CAF Awards for a couple of decade with out fail along with its strong sponsorship of festivals and life-impacting occasions extremely valued by stakeholders. To consolidate on its top of thoughts consciousness, Globacom frequently sponsors African Voices on the Cable Information Community (CNN) each week that includes sundry Africans making waves in numerous walks of life. The corporate has designed a tv drama sequence, Professor Johnbull, to additional its social advocacy. Week in, week out, “Professor Johnbull” assaults follies and foibles peculiar to human beings rounding off with pithy conclusions.
The corporate additionally believes in giving again to the society by its promos and helps for folks and organizations in want. Believing within the maxim that it’s higher to offer than to obtain, Globacom has remodeled the lives of a few of its subscribers who’ve received automobiles, home items and money prizes within the wealth re-distribution schemes. Extra intriguing is the sponsorship of fortunate 22 subscribers who received within the Go Russia promo to the Jap Europe nation for website seeing on an all expense-paid journey. They’ve returned with unimaginable tales about their one-in-a life time expertise.
Globacom’s intriguing tv commercials additionally resonate with folks throughout the African continent with its sing-along attributes. On this season of the World Cup, the corporate’s rhythm of Africa business has been receiving rave evaluations for leveraging on the energetic cultural dance steps throughout the continent and drawing a parallel with soccer strikes. Inside the short while, the viewer is proven the correlation between “bata” dancers of the South Western area of Nigeria and footballers who do ‘leg-overs’ and head balls. The TVC morphs into the plumes of the Atilogwu dancers whose acrobatic gyrations are likened to the scissors kick in soccer. Globacom from inception has additionally made use of celebrities, well-liked artistes and fashions as model ambassadors.
Certainly, the model attraction of Globacom has continuously been on the ascendancy and it will not be a shock if it wins extra awards and recognitions within the days forward.