In honor of reaching 1 billion customers, Instagram introduced a brand new TV characteristic that may function a direct competitor to YouTube.
The corporate introduced the brand new service known as IGTV in San Francisco on Wednesday and customers will be capable to add video content material as much as one hour in size, based on TechCrunch.
IGTV has a standalone app for iOS and Android and is constructed into Instagram. It’s designed to spotlight movies from celebrities, but in addition give a platform to on a regular basis customers to allow them to turn out to be creators.
“It’s time for video to maneuver ahead, and evolve,” stated Instagram CEO Kevin Systrom at Wednesday’s occasion. “IGTV is for watching long-form movies out of your favourite creators.”
Presently, there are not any methods for creators to monetize their content material since advertisements haven’t launched on the platform as of but, however Systrom isn’t ruling it out for the long run.
“There’s no advertisements in IGTV in the present day…[but it’s] clearly a really affordable place [for ads] to finish up.”