Universal Music bets on Asian pop star Kris Wu

Universal Music Group is reaching to Asia for development.

The Los Angeles firm, the biggest music label on this planet, on Monday signed a multi-year recording cope with Kris Wu, a preferred Chinese language-Canadian actor and singer.

Wu acquired his begin in Korean-Chinese language pop group EXO.

Phrases of the deal weren’t launched.

The face of Bulgari and Burberry, Wu has starred in Chinese language and Hollywood films, together with “XXX: Return of Xander Cage,” alongside Vin Diesel.

Beneath the multi-year settlement with UMG, future music from Wu might be launched internationally, aside from in Japan and Korea, via a partnership of Universal Music China, Interscope Geffen A&M within the US, and Island Information within the UK — in addition to UMG’s operations in additional than 60 nations.

In October, Wu, 27, grew to become the one Chinese language artist to achieve the highest spot on the US iTunes Chart together with his single, “Deserve,” that includes Travis Scott.

Wu, whose superstar has been described as Justin Bieber-esque, has a strong social media following with greater than 25 million on Weibo, a Twitter-like service in China, and 5.9 million followers on Instagram.

UMG’s cope with Wu is a part of its world development technique. Final 12 months, UMG signed famend classical Chinese language pianist Lang Lang to a multi-year deal.


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