Backlash grows against Groupon for racial slur on website

Backlash grows against Groupon for racial slur on website

Groupon apologized for a racial slur on its website — but criticism, including a threatened boycott, continued to roll in against the deal retailer.

The slur appeared this month on the third-party ads for suede ankle boots, for which the color options were listed as Apricot, Black, Brown, and “N-word Brown.” The offending word was spelled out in the ad, which has since been taken down.

“We are appalled that this language was displayed on our site,” Groupon said in an apology.

“This product description was provided by a third-party seller via our self-service platform. Regardless, this is completely unacceptable and violates our policies — to say nothing of our values.”

The retailer immediately removed the deal, and has banned the seller from the site.

But the reproaches continued to pour in on Thursday.

The hashtag #ShutdownGroupon was trending, with calls for a boycott common.

“Groupon has some explaining to do,” tweeted Harlem minister CJ James.

“I am appalled and disheartened to say the least, after learning of the highly racist and offensive marketing practices that was[sic] placed on Groupon through a third-party vendor,” Assemblyman Walter Mosley said in a press statement.

“The increased level of racially motivated crimes and offenses has not gone unnoticed, as they continue to seep into our daily lives. I will not stand by while our children and families are subjected to such bigotry in their daily activities, such as online shopping. Therefore, I will be boycotting Groupon and encourage others to do the same,” Mosley said.

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