Possibly he’s born with it.
Or perhaps — properly, formally, as of Wednesday — beauty vlogger Manny Gutierrez helps hawk Maybelline mascara as the brand’s first male ambassador.
The beauty large teamed up with Gutierrez, recognized on-line as Manny Mua, and fellow beauty influencer Shayla Mitchell to launch Huge Shot Mascara, its newest launch. The 2 introduced the collaboration to their mixed 5 million Instagram followers yesterday.
Maybelline is following in CoverGirl’s footsteps in appointing males to ambassador jobs usually held by ladies. CoverGirl made information in October when it named 17-year-old Instagrammer James Charles its first male spokesmodel.
Each manufacturers are tapping into an more and more gender-fluid beauty market: Males are reaching for make-up and skin-care merchandise extra usually than ever, and more and more aware ladies and millennial ladies are sometimes extra prone to embrace manufacturers they view as inclusive.
Gutierrez, for his half, is completely satisfied to assist lead beauty in a brand new route. In a press launch, he stated he’s “thrilled to be in a position to work with a world brand like Maybelline that’s recognizing male influencer expertise and is prepared to shine a highlight on it.”