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Kim Kardashian and Jessica Alba Use This Insta-Famous Product, Too

Kim Kardashian and Jessica Alba Use This Insta-Famous Product, Too

ESC: Kim Kardashian, Summer Friday

Stefanie Keenan/WireImage

Summer Fridays are now all year-round.

Whether you get half days, full days or no Fridays off at all during the warm-weather months, there’s now an Insta-famous moisturizing mask to help you look like you’re already off the clock. Thanks to co-founders and influencers Marianna Hewitt and Lauren Gores Ireland‘s strong social media presence, you’ve probably seen Summer Fridays Jet Lag Mask ($48) all over your feeds, but now celebrities like Kim Kardashian West and Jessica Alba are touting its benefits.

In fact, Kim used the vegan, sulfate-and cruelty-free hydrating mask before attending her KKW Beauty X Mario launch party.

“And you know I used the Jet Lag Mask right before I came here,” said a blue-smoky-eyed Kim on Marianna’s Instagram Stories.

The mask is intentionally made for skin on the go. It feels lightweight and almost like balm coming out of its photo-friendly, metallic blue tube. While most hydrating masks are on the heavier side, this white formula featuring vitamin C, niacinamide and green tea dissolves into a clear finish. Bonus: You don’t have to wash it off either. You can wear it on a plane, overnight…and even while you’re still in the office. However, it’s best used as a primer before applying makeup or to re-hydrate sleep-deprived skin. 

The Honest Co. co-founder likes to reserve application until the kids are asleep. Jessica recently shared her beauty routine on Instagram Stories, using her own Honest Beauty products and the hydrating mask. “When the kiddos are in bed mama has a little me time -check out stories to see #SundaySpaNight routine for detoxed and hydrated skin,” a glowing Jessica captioned her boomerang post.

Don’t quite believe the Insta-hype? Here are other overnight products we’re loving, too.

Shopping: Overnight Beauty

BUY IT: Tatcha Luminous Overnight Memory Serum Concentrate, $110

Shopping: Overnight Beauty

BUY IT:  Ren Wake Wonderful Night-Time Facial, $48

Shopping: Overnight Beauty

BUY IT: This Works Deep Sleep Pillow Spray, $29

Shopping: Overnight Beauty

BUY IT: Laneige Lip Sleeping Mask, $20

Shopping: Overnight Beauty

BUY IT: Eminence Organic Skin Care Bright Skin Overnight Correcting Cream, $64

Shopping: Overnight Beauty

BUY IT: Tata Harper Skincare Aromatic Treatment, $60

Shopping: Overnight Beauty

BUY IT: Kiehl’s Midnight Recovery Concentrate, $73

Shopping: Overnight Beauty

BUY IT: DHC Extra Nighttime Moisturizer, $36

Shopping: Overnight Beauty

BUY IT: Shiseido Ibuki Beauty Sleeping Mask, $40

Shopping: Overnight Beauty

BUY IT: Drunk Elephant T.L.C. Framboos Glycolic Night Serum, $90

Shopping: Overnight Beauty

BUY IT: Living Proof Perfect Hair Day Night Cap Overnight Perfector, $29

Shopping: Overnight Beauty

BUY IT: Korres Wild Rose Advanced Brightening Sleeping Facial, $48

Shopping: Overnight Beauty

BUY IT: Fresh Black Tea Firming Overnight Mask, $92

Shopping: Overnight Beauty

BUY IT: Alterna Haircare Caviar Anti-Aging Overnight Hair Rescue, $40

Shopping: Overnight Beauty

BUY IT: Caudalie Vine[Activ] Overnight Detox Night Oil, $50

Shopping: Overnight Beauty

BUY IT: Nails Inc. Overnight Detox Nail Mask, $15

Shopping: Overnight Beauty

BUY IT: Sunday Riley Luna Sleeping Night Oil, $105

We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

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